Strategic Public Relations - Jennifer Gehrt, Colleen Moffitt & Andrea Carlos

Strategic Public Relations

By Jennifer Gehrt, Colleen Moffitt & Andrea Carlos

  • Release Date: 2011-07-12
  • Genre: Business & Personal Finance
  • Size: 1.44 MB

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Description

Strategic Public Relations is a modern blueprint to build truly effective PR communications.

It's a fact: PR helps build successful businesses. Yet, with 24/7 new channels and an ever-increasing blur of Internet activity, the public relations landscape is radically changing. Strategic Public Relations offers practical principles as well as precise, useful pointers to help readers understand the morphing landscape and leverage contemporary PR to achieve maximum benefit.

"This quick read is definitely one to add to your bookcase. With its anecdotes and examples throughout, it provides not only an entertaining, but also an educated look at strategic PR." — PRWeek (September 2009), guest review by Jeffrey Ory, Vice President, Deveney Communication

"The book is full of compelling examples and practical advice for any company looking to improve its standing with its community and customer base." — The Costco Connection (August 2009)

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