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Sony Inc. is among the most renowned technology companies in the market. They continue to create and release high-quality devices; even as the market becomes more modern and dynamic. Among the latest from the mega-tech company is the newest Alpha digital camera; the Sony Alpha a73; also referred to as ILCE-7M3. This new mirror-less digital camera was released to the public in early 2018 and has since been applauded for its modern design and wide array of innovative features. The new camera was designed to meet the needs of the needs of all photographers; amateur or professional and currently ranks among the more affordable of the new Alpha line of cameras.