Insights on Chip Heath’s Made to Stick by Instaread - Instaread

Insights on Chip Heath’s Made to Stick by Instaread

By Instaread

  • Release Date: 2018-08-12
  • Genre: Study Aids
  • Size: 182.23 KB

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Description

In Made to Stick: Why Some Ideas Survive and Others Die (2007), educators and brothers Chip Heath and Dan Heath offer a guide for sharing ideas that stick with listeners. As a framework for their advice, they offer the acronym SUCCES, short for simple, unexpected, concrete, credible, emotional, and stories...

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